New on Wholesum
Just-added pieces from independent makers.
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Featured brands
All brands →A simpler way
to buy wholesale.
One cart across dozens of independent makers from across the region. Clear pricing in AED. Net 60 on reorders.
Sign up
Open an account with your work email. Wholesale pricing unlocks straight away.
Shop & order
Mix and match independent makers across home, beauty, fashion and gifting — low minimums per brand. Try a new brand and return your first order within 14 days, free.
Reorder on Net 60
Pay your first order in AED. Reorders from the same brand unlock Net 60 terms automatically.
Built in Dubai, for the region's independent retail scene.
Wholesum started with a simple observation: the most interesting brands in the region — the candle studio in Amman, the small-batch skincare lab in Riyadh, the ceramicist in Sharjah — were almost impossible for independent UAE retailers to find and reorder from.
We're a small team of operators from the wholesale, retail, and logistics worlds. Our job is to surface those makers, vet them, and make ordering from a dozen of them feel as simple as ordering from one.
Every brand on the marketplace is independently owned, reviewed by our team, and ships from within the region. Every retailer is verified against a UAE trade licence. That's the whole platform.
Selling wholesale?
Reach verified UAE retailers without the cold outreach. Share your brand and catalogue — we'll get back to you within a few days.