Built in Dubai, for the region's independent retail scene.

Wholesum started with a simple observation: the most interesting brands in the region — the candle studio in Amman, the small-batch skincare lab in Riyadh, the ceramicist in Sharjah — were almost impossible for independent UAE retailers to find and reorder from.

We're a small team of operators from the wholesale, retail, and logistics worlds. Our job is to surface those makers, vet them, and make ordering from a dozen of them feel as simple as ordering from one.

Every brand on the marketplace is independently owned, reviewed by our team, and ships from within the region. Every retailer is verified against a UAE trade licence. That's the whole platform.