For brands

Sell wholesale to the UAE's independent retailers.

Wholesum brings you verified, trade-licensed buyers. You ship the orders — we guarantee the payment.

An independent maker's studio table with product samples and tools.
Why brands sell on Wholesum

Built to protect the brand side of the counter.

Guaranteed payment.

You're paid for every confirmed order — even when the retailer buys on Net 60 terms. Wholesum carries the credit risk, not you.

Verified buyers only.

Every retailer on Wholesum is verified with a valid UAE trade licence before they can place an order. No time-wasters, no fake enquiries, no cold outreach.

Your brand, your terms.

Set your own wholesale prices and order minimums. Your brand stays front and center — Wholesum handles orders, payments, and first-order returns.

How it works for brands

Three steps from application to first payout.

  1. 1
    Apply with your catalog.

    Tell us about your brand and share your line sheet or product photos. Five minutes, no fees.

  2. 2
    We review and onboard.

    Wholesum is curated — we accept brands that fit what UAE retailers are looking for. If it's a match, we'll set up your storefront with you.

  3. 3
    Ship orders, get paid on time.

    Orders arrive with everything confirmed. You ship from within the region; we pay you within 3 business days of confirmed delivery — regardless of the retailer's payment terms.

Simple pricing

No listing fees. No subscriptions.

Wholesum takes a 20% commission on a retailer's first order with your brand, and 15% on all their reorders — you only pay when you sell.

Limited intake

Become a Founding Brand.

We're onboarding a small first group of brands before launch. Founding Brands pay 0% commission for their first 3 months after marketplace launch, then a flat 10% for the rest of their first year. Applications close Tuesday, September 15.

Brand FAQ

Questions brands ask.

Sell wholesale to the UAE's independent retailers.

Application

Apply to sell

Please create an account first, then come back to apply.

Brand

Primary contact

Business & compliance

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